Promotion & Utilization Tips
For One Client, a Communications Barrier Led to Greater Success

One of our manufacturing clients recently overcame a classic communications challenge: how to promote LifeCare's services to associates who do not work at a desk and are often “offline” during regular hours. So, how did they solve this problem?

They worked with the LifeCare Communications Team to develop a multi-media approach, which included:

		utilizing a “news crawl” style text feed similar to the crawls you see during the news on stations such as CNN;
		a home mailing to spouses who often are the primary caregiver and are unaware of the full scope of LifeCare's services;
		and a series of articles written exclusively for their monthly newsletter.

Not only has utilization increased for this client but we were able to reach many employees who previously thought that LifeCare was primarily a benefit for employees expecting babies or who had children.