Headline News
LifeCare Wins Two Communications Awards

LifeCare recently receive two prestigious awards for its communications and promotional materials: a Platinum Award in the 2006 international MarCom Creative Awards competition for its educational guide, “What You Need to Know About Becoming a Caregiver” as well as a Gold Award in the 2006 Magellan Awards Competition for its client communications campaign.

The MarCom Award
Created to help LifeCare clients effectively care for aging parents and loved ones, “What You Need to Know About Becoming a Caregiver” contains a host of tips, checklists and strategies on the most common challenges that adult caregivers face, including preparing for the role of caregiver, determining how much help loved ones needs, communicating effectively with loved ones, discussing caregiving options, and more. The guide is available for free at www.lifecare.com.

The guide was selected for MarCom's Platinum Award—the competition's top honor—from more than 5,000 entries from the United States and several foreign countries. The prestigious Platinum Award denotes the highest level of excellence in terms of quality, creativity and resourcefulness. The MarCom Creative Awards competition is administered and judged by the Association of Marketing and Communication Professionals, an international organization consisting of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals.

The Magellan Award
LifeCare received the Magellan Gold Award for its comprehensive 2006 client communications campaign, a set of materials created to help clients promote their various LifeCare programs to employees and members. The award-winning campaign includes brochures, electronic newsletters, posters, e-cards, payroll inserts and a variety of other creative promotional items.

The Magellan Awards Competition is held annually by the League of American Communications Professionals (LACP), an organization dedicated to recognizing excellence in professional communications. According to LACP representatives, there were more than 400 entries this year, making the competition “exceptionally tough.”