Promotion & Utilization Tips
Targeted Messages Hit Their Mark

You've promoted your benefits programs to employees with creative messaging … and you're still not getting the utilization results that you want. Now what?

Try breaking your broad messages into smaller messages targeted at particular audiences within your organization.

Organizations that utilize this tactic often realize higher levels of employee awareness and utilization. For example, one of our clients with a high population of young men heavily promoted our personal/convenience services (e.g., finding local fitness centers, dry cleaning services, car detailing locations, etc.) and achieved a great level of success. Another organization with a significant number of employees nearing retirement issued a series of promotions on adult care services and retirement. The response exceeded their expectation. In addition, the organization was also able to cross-promote other helpful benefits to employees.

Remember, you can never over-communicate your employee benefits.