LifeCare Initiatives
Promotional Tools Paying Off for Clients

As you make plans to promote your LifeCare program, remember that we’ve recently created new marketing materials that can be customized to include your organization’s logo, phone number, URL, and company code. These new materials are in addition to all of our “standard” marketing materials (e.g., brochures, e-mail articles, flyers, etc.) and include a monthly poster program, payroll inserts, table tent cards, post cards and more. When ordering these new materials, you have a choice between two styles: one that features realistic photographs and another that features cartoon images. Several of our clients are now choosing cartoon-images rather than photographs to add a lighter more upbeat touch to their employee communications efforts.

Samples of the monthly posters and the table tent cards that are components of the recently developed promotional materials.

Clients who’ve used our new materials are already seeing substantial positive results. A global media client, for example, prominently displayed our “New Year’s Resolution” poster throughout its offices; the poster focused on improving one’s personal and financial health. As a result, more than 200 employees visited the health and wellness area of their LifeCare web site in January alone, while 127 employees visited the finance area. A leading consumer products manufacturer also used the “New Year” poster throughout its locations. Well over 220 employees visited the health and wellness area of the web site in January and 200 more visited the finance area.

A well-known auto manufacturer recently used one of the newly designed post cards as a special mailing to employees’ homes and saw a significant spike in utilization of their LifeCare program after the mailing was issued. According to the company’s HR department, one of the key reasons the mailing was so successful was that it reached employees’ family members.

If you’re interested in learning more about any of our promotional materials, please contact your account manager.