|
Work/Life Trends
How To Avoid the Organizational Tolls of Elder Care
Helping employees deal with their elder caregiving responsibilities is quickly
becoming a business imperative. The reason? Fifty-seven percent
of all people who provide care to an aging loved one also hold regular jobs, and
this dual role of employee and caregiver is taking its toll: 15 percent of these employees
report feeling a physical strain from their caregiving duties, 35 percent report feeling
an emotional strain, and 17 percent report their health as “fair
or poor” (Caregiving in the U.S.;
National Alliance for Caregiving & AARP, 2004). Left unaddressed, these personal issues
can plague an organization in the forms of lost productivity and soaring medical/disability
costs. (See box below for additional impacts caregiving has on the workplace.)
Savvy employers now are considering augmenting their basic caregiver assistance
programs (such as flexible work schedules and resource and referral services) with more
comprehensive support servicesaccess to professional Geriatric Care Managers, for
example, elderlaw services, and professional counseling and coaching. It's important to
note, however, that providing support programs is only half the battle. Making certain that
employees actually use these programs is equally critical.
Here are a few things to keep in mind as you deal with your own organization's
elder care needs:
 |
Elder care programs should be designed to support employees at
all four stages of the elder caregiving processnot just the stage at which caregivers
must respond to an emergency. This is a common flaw among caregiver programs and limits
their positive impact on the organization. Well designed programs should: 1) alert employees to the fact
that many of them will inevitably become family caregivers; 2) help employees prepare
and plan for caregiving duties; 3) enable employees to respond quickly to arising issues
and needs; and 4) help employees manage the ongoing needs of their loved ones.
|
 |
Caregivers face many different levels of need as well as very
unique personal challenges. No two situations are alike. As a result, a comprehensive
mix of support services can be extremely beneficial to everyone. Consider backing up
your basic caregiver programs with Professional Geriatric Care Management programs (which
feature in-person assessments) and elderlaw services to help with the specialized legal
needs that arise from aging issues.
|
 |
It's often assumed that caregivers will be thrilled by the programs
put into place to support them and that they'll begin using these programs immediately.
But the |
| |
reality is that many of these
people don't identify themselves as “caregivers.” Many more don't pay attention to or
identify with the language typically associated with caregiving programs (e.g., elder
care, adult care, caregiving). Therefore, you must communicate frequently with caregivers
through a variety of channels and it helps to use plain language and avoid jargon. |
Communicating with Your Categories
Once your programs are in place and your communication efforts begin, it helps to understand
that your organization's caregivers will generally fit into one of five categories:
| 1) |
those who are totally unaware of elder care as an issue;
|
| 2) |
those who are aware but don't plan for their own caregiving experience;
|
| 3) |
those who are aware and want to plan;
|
| 4) |
those who are already providing care and want to handle responsibilities
on their own; and
|
| 5) |
those who are already providing care and would value help from
their employers |
Naturally, communicating with each category brings its own set of challenges.
Communicating with group number one, for example, will require intensive effort, since this
group isn't familiar with the issue at all. Communicating with groups two and three may
be somewhat easier but you'll need to persuade them with solid arguments (much the way you
have to persuade employees to take advantage of your 401(k) plan). People in group four
(who want to handle responsibilities on their own) often are uncomfortable telling employers
about their caregiving needs. They feel as though it's a private matter or that their employers
won't be concerned. These people need to be assured of the confidentiality of your programs,
and their direct supervisors are often an important link in the communication chain. Even
for those employees in group five who would value help from their employers, it's important
to remember that about half of them will still find it difficult to use the program you
provide. This is part of a natural reluctance to confront caregiving issues head on.
The bottom line is this: despite the challenges, it's in an employer's best
interest to learn how to communicate with all of these groups and ensure that employees
do some planning for their roles as caregivers. After all, the majority of them will eventually
face caregiving situations of their own. If you're providing them with valuable support
services, they'll not only remain more effective on the job but they'll stay loyal to you
for the long term.
|