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LifeCare's New Promotional Campaign Helps Clients Increase Utilization and Improve ROI

It’s a cardinal rule of employee benefits: awareness raises utilization. But building awareness isn’t always easy. It takes frequent communication, through multiple channels, and consistent messages that resonate with employees on a personal level. It also helps to continually refresh your promotional campaigns by using new designs and fresh approaches that capture employees’ attention again and again.

To help our clients do just that, we’ve designed a new promotional campaign featuring a variety of eye-catching materials that can be customized to include your organization’s logo, phone number, URL, and company code. These materials are designed to complement—not replace—the marketing materials that our clients have come to rely upon, such as our introductory brochures and posters, e-mail teasers, flyers, and monthly newsletters.

All of the new promotional materials are available in two formats: cartoon images or life-style photographs. Clients can pick the style that best suits their organization’s culture or mix and match styles throughout different locations, departments or sites. Here are some of the new materials available:

	Monthly Posters—Featuring seasonal, targeted messages that remind employees of the many ways that LifeCare can simplify their lives, these 11”x17” posters can be placed in elevators, employee break rooms, cafeterias, near time clocks and on bulletin boards. They are also available in PDF format for easy posting on your intranet or for forwarding to employees in e-mail.		Samples of LifeCare's new promotional materials
	Payroll Inserts—Illustrated and designed for automatic insertion into #10 payroll envelopes, this is an excellent way to quickly remind employees of the benefits of LifeCare.
	Table Tent Cards—Display these eye-catching 11”x3.5” tent cards on cafeteria tables, break room counters, in Human Resource offices, and in other highly trafficked areas.
	Post Cards—Designed to be mailed to employees’ homes or dropped at their desks, these post cards provide complete LifeCare access information. LifeCare pays for the design and printing of the cards, while clients provide a postage permit number and labeling information.
	Year-at-a-Glance Calendars—These 8.5”x11” calendars remind employees about the benefits of LifeCare every day of the week and reinforce the fact that our specialists are available 24 hours a day, seven days a week. Clients can distribute them to employees in their mailboxes or via e-mail.

Additional Awareness Tools
In addition to these colorful, eye-catching print materials, LifeCare now offers two promotional tools that are proving to be highly successful for many clients:

LifeCare Video—Highlighting the interaction between LifeCare specialists and client employees, this video shows how specialists have helped employees manage parenting issues, adult care issues and even personal issues such as planning a wedding. The video quickly conveys the breadth and depth of LifeCare’s services and is perfectly suited for use in new hire orientations, during staff meetings and at benefits fairs. Some clients have played it continuously in cafeterias, elevator banks, and employee break rooms.

Monthly Online Newsletters—From our web site, employees can now opt to receive a monthly online newsletter containing timely information and seasonal articles (e.g., back to school) that link them directly to the LifeCare web site, where they can instantly access more in-depth articles, calculators and tools; request referrals from a specialist; or participate in online seminars.

“Our new promotional materials address the full spectrum of life events—everything from finding quality day care facilities to taking care of an aging parent to health and wellness issues and beyond,” says LifeCare co-founder and CEO, Peter Burki. “But they all reinforce the same underlying theme: Their employer cares enough about them to offer them a service that makes their busy lives easier to manage.”

As with all of LifeCare’s promotional pieces, the ultimate goal of the new materials is to raise utilization and maximize clients’ return on investment. “Frequency of communication, a variety of media and delivery channels, and strong messaging have all been built into this program,” says Marianne Stook, Vice President of Marketing Services. “Clients who have tested these new materials are already noticing a significant increase in utilization.”

Stook also notes that there are other ways you can reach out to employees to raise awareness, including using your company intranet (which can offer employees a convenient link to the LifeCare web site), promoting services at health fairs, and displaying educational materials and kits throughout your work sites. LifeCare also offers a variety of tools that your Human Resources staff can use to educate employees about our services, including multimedia presentations and special promotions, which are ideal for recruiting managers and relocation departments.

If you’re interested in learning more about any of LifeCare’s promotional materials, contact your account manager, who will help you design an effective campaign customized for your organization. We can also track the promotions you do throughout the year and determine which are the most effective and cost-efficient.