Letter from the CEO
Dear Friends:

An article appeared recently in The Wall Street Journal (“The New Battle for M.B.A. Grads,” September 17, 2007) that said many companies are finding it difficult to meet hiring quotas using old tried-and-true methods. To improve their odds, the article states, “recruiters are visiting business schools earlier and more often, raising starting salaries and touting their company's dedication to work-family balance.” Clearly, work/life balance is a goal that young workers are eager to hear about and achieve.

Work/life isn't merely a great recruiting tool, though. By providing work/life programs you show your respect for employees' personal and family needs in clear, unmistakable terms. And study after study has shown, when you help your employees manage their personal needs, they reward you with their loyalty, dedication and hard work. In fact, work/life programs are among the strongest tools an organization has to help it create and maintain a culture in which employees can contribute at their highest personal levels. And that is the very aim of work/life—to build an environment in which employees feel valued, respected and rewarded not just as workers but as people … and then contribute accordingly.

Corporate culture may be intangible in some respects but it is also very real. As so many experts have pointed out, your culture has the power to dictate your organization's ultimate success or failure. Bottom line, a culture of support works both ways. Support your people and they'll support your organization. And, as an added bonus, you'll be appealing to a whole new generation of workers—the generation of the future.

As always, we're interested in knowing how we can better serve you, so e-mail us at connection@lifecare.com, fax us at 203-291-3571, or call us at 800-873-4636 4636 to share ideas and offer feedback.

Sincerely,

Peter G. Burki, CEO