Headline News
Allen Baler Joins LifeCare as Senior Vice President of Marketing and Business Development

Allen Baler has joined LifeCare as senior vice president of Marketing and Business Development, responsible for guiding the organization's overall marketing strategy and for tactically positioning LifeCare to grow in its three market segments—Employer-Sponsored Work/Life Programs, Successful Aging^SM Services, and Government Clients. He also is responsible for sales and marketing communications, public relations, and for assisting with the development of product development and sales strategies.

“We're absolutely delighted to have Allen on board at this dynamic time in our company's history,” said LifeCare CEO, Peter G. Burki. “After 22 years as a leader in the work/life industry, we're poised for tremendous growth and success in all three of our market segments. With Allen to help lead our marketing and business development strategies, I couldn't be more excited and confident about our future.”

Prior to joining LifeCare, Baler served as vice president of MBI, Inc., in Norwalk, Connecticut, where he was responsible for marketing, brand and product management, production/sourcing, licensing, customer service, staff development and budgeting. He worked at MBI for over 10 years, holding positions of increasing responsibility.

Baler began his career as a Research Associate with American Practice Management. His work resulted in co-authoring articles which appeared both in a professional journal and two books.

Baler graduated from Harvard with a Bachelor of Arts Degree in English.