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LifeCare Wins MarCom Awards

LifeCare has won two Gold Awards and received an Honorable Mention in the 2007 international MarCom Awards competition. The Gold Awards were won by the company's blog on work/life issues and its web-based multimedia presentation, “Corporate Lactation Programs: Good for Moms, Babies and Business.” The Honorable Mention was given to its audio podcast, “How To Be the Best Dad You Can Be.”

LifeCare is making the webcast and podcast available to organizations and individuals for free by clicking on this link.

LifeCare launched its blog in 2007 to address a wide range of topics including work/life balance, stress management, parenting challenges, child and elder caregiving tips, and health and wellness strategies, to name a few. The blog also gives employees access to tools and resources created specifically to help people better manage their work/life challenges.

The web-based multimedia presentation, “Corporate Lactation Programs: Good for Moms, Babies and Business,” was created to help employers design and launch effective onsite lactation support programs. The audio podcast, “How To Be the Best Dad You Can Be,” was designed to offer time-starved working fathers creative ideas for improving their relationships with their children and making the most of the time they spend together.

MarCom's Gold Award is presented to entries that exceed the high standards of the marketing and communications industry. There were more than 5,000 entries from the United States and several foreign countries in the 2007 competition and only 18 percent won Gold Awards. The competition's entrants included corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies and others. The MarCom Creative Awards competition is administered and judged by the Association of Marketing and Communication Professionals.