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Allen Baler Joins LifeCare® as Senior Vice
President of Marketing and Business Development
WESTPORT, Conn., September 7, 2006 – LifeCare®,
Inc., provider of comprehensive specialty care services and a longtime leader
in the work/life industry, today announced that Allen Baler has joined the organization
as senior vice president of Marketing and Business Development. Baler is responsible
for guiding the organization's overall marketing strategy and for tactically
positioning LifeCare to grow in its three market segments—Employer-Sponsored
Work/Life Programs, Successful AgingSM Services, and Government Clients.
He also is responsible for sales and marketing communications, public relations,
and for assisting with the development of product development and sales strategies.
“We're absolutely delighted to have Allen on board at this
dynamic time in our company's history,” said LifeCare CEO, Peter G. Burki. “After
22 years as a leader in the work/life industry, we're poised for tremendous
growth and success in all three of our market segments. With Allen to help lead
our marketing and business development strategies, I couldn't be more excited
and confident about our future.”
Prior to joining LifeCare, Baler served as vice president of
MBI, Inc., in Norwalk, Connecticut, where he was responsible for marketing,
brand and product management, production/sourcing, licensing, customer service,
staff development and budgeting. He worked at MBI for over 10 years, holding
positions of increasing responsibility.
Baler began his career as a Research Associate with American
Practice Management. His work resulted in co-authoring articles which appeared
both in a professional journal and two books.
Baler graduated from Harvard with a Bachelor of Arts Degree
in English. He and his wife, Erin, reside in New Canaan, Connecticut.
Notes to Editors
Peter G. Burki and Allen Baler are available for interview.
About LifeCare®, Inc.
LifeCare provides clients with specialty care services and customized care plans
for all aspects of their personal and professional lives, including child care
and parenting, elder care and healthy aging, education and personal growth,
financial and legal matters, and far beyond. LifeCare serves 1,500 client companies
with 4.5 million individuals within corporations, health plans, government agencies
and unions. For more information, visit www.lifecare.com.
Media contact: Michael Civiello
LifeCare, Inc.
pr1@lifecare.com
203-291-4170
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