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Chuck Green Joins LifeCare®
as Chief Marketing Officer
SHELTON, CT, May 7, 2008 – LifeCare®,
Inc., provider of comprehensive specialty care services
and a longtime leader in the work/life industry, announced
today that Chuck Green has joined the organization as
Chief Marketing Officer, responsible for its overall
strategic marketing vision and for brand management,
enhancing market awareness, and supporting sales and
customer acquisition efforts. Green reports to LifeCare's
CEO, Peter G. Burki.
Most recently, Green was the principal
of his own full-service marketing communications consulting
business, providing brand building and behavior change
marketing for clients targeting the broad health care
market. In 2006, he ended his 11-year tenure as vice
president of marketing for Oxford Health Plans, a UnitedHealthcare
Company, where he led marketing, communications, public
relations and research for health plan members, employer
customers, prospects, physicians, brokers and vertical
government markets for individuals.
“Chuck's extensive marketing background
and his amazing track record are tremendous assets for
LifeCare, especially as we branch out into new markets
and new areas of opportunity,” said Burki. “His areas
of expertise in health care, for example, include branding,
strategic marketing planning, research, senior markets,
physician and broker marketing, channel development,
and behavior change. Chuck's intimate understanding
of the various audience perspectives and of health care
marketing, in particular, will help us further differentiate
LifeCare's brand in the marketplace.”
Prior to his role at Oxford Health
Plans, Green worked at Chiat/Day, New York, leading
the global branding campaigns for AGFA, DOW Plastics,
Ingersoll Rand and others.
Green received his bachelor's degree
in Fine Arts from Haverford College.
He lives in Rowayton, CT, with his
wife, Mindy, and their two children, Emily and Harry.
Notes to Editors
Peter G. Burki and Chuck Green are
available for interview.
About LifeCare®,
Inc.
LifeCare offers cost-saving benefits that help clients
reduce their most pervasive absenteeism and productivity
drains, including child and elder care, caregiving support,
health and wellness issues, and more. For more than
two decades, LifeCare has led the work/life industry
in the creation of high-quality, results-oriented programs
designed to improve clients' bottom line. LifeCare serves
1,500 client companies with 4.5 million individuals
within corporations, health plans, government agencies
and unions. For more information, visit www.lifecare.com.
Media contact: Michael Civiello
LifeCare, Inc.
pr1@lifecare.com
203-291-4170
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