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Award-Winning Guide on Caregiving Available Free
LifeCare® wins top
honor in MarCom Creative Awards for its guide on helping
people provide care to aging loved ones; award-winning
guide now available free to interested individuals and
organizations.
WESTPORT, Conn., January 3, 2007 –
LifeCare®, Inc., provider of comprehensive
specialty care services and a longtime leader in the
work/life industry, has won a Platinum Award in the
2006 international MarCom Creative Awards competition
for its educational guide, “What You Need to Know
About Becoming a Caregiver.” Created to help LifeCare
clients effectively care for aging parents and loved
ones, this award-winning guide is now available for
free at www.lifecare.com.
The guide contains a host of tips,
checklists and strategies on the most common challenges
that adult caregivers face, including preparing for
the role of caregiver, determining how much help loved
ones needs, communicating effectively with loved ones,
discussing caregiving options, and more. To receive
a free electronic copy of LifeCare's guide, visit www.lifecare.com.
“We're delighted to be one of
the top winners in the MarCom competition,” said
LifeCare CEO, Peter G. Burki. “It affirms the best-in-class
content that LifeCare provides to our clients. In honor
of receiving this award, we've decided to give the guide
free to anyone interested in receiving it. Given the
fact that millions of Americans are now taking on the
role of caregiver for their aging spouses, parents and
loved ones, we know the guide will be an extremely helpful
resource for many of them.”
The guide was selected for MarCom's
Platinum Award—the competition's top honor—from
more than 5,000 entries from the United States and several
foreign countries. Only 15 percent of all entries won
a Platinum Award. According to MarCom, the prestigious
Platinum Award denotes the highest level of excellence
in terms of quality, creativity and resourcefulness.
The competition's entrants included corporate marketing
and communication departments, advertising agencies,
public relations firms, design shops, production companies
and others.
Notes to Editors
Peter G. Burki is available for interview.
About the
Marcom Awards
The MarCom Creative Awards competition is administered
and judged by the Association of Marketing and Communication
Professionals. The international organization consists
of several thousand marketing, communication, advertising,
public relations, media production and freelance professionals.
The Association oversees awards and recognition programs,
provides judges and sets standards for excellence. Judges
are industry professionals who look for companies and
individuals whose talent exceeds a high standard of
excellence and whose work serves as a benchmark for
the industry.
About LifeCare®, Inc.
LifeCare provides clients with specialty care services and customized care plans
for all aspects of their personal and professional lives, including child care
and parenting, elder care and healthy aging, education and personal growth,
financial and legal matters, and far beyond. LifeCare serves 1,500 client companies
with 4.5 million individuals within corporations, health plans, government agencies
and unions. For more information, visit www.lifecare.com.
Media contact: Michael Civiello
LifeCare, Inc.
pr1@lifecare.com
203-291-4170
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