|
LifeCare® Wins Multiple
Gold Awards In International MarCom Competition
Award-winning webinar and podcast
available for free download
WESTPORT, CT, December 7, 2007 – LifeCare®,
Inc., provider of comprehensive specialty care services
and a longtime leader in the work/life industry, has
won two Gold Awards and received an Honorable Mention
in the 2007 international MarCom Awards competition.
The Gold Awards were won by the company's blog on work/life
issues and its web-based multimedia presentation, “Corporate
Lactation Programs: Good for Moms, Babies and Business.”
The Honorable Mention was given to its audio podcast,
“How To Be the Best Dad You Can Be.”
LifeCare is making the webcast and
podcast available to organizations and individuals for
free at www.lifecare.com
or by clicking on the following link:
http://www.lifecare.com/miscellaneous/awards_1207.html.
“We're delighted to have won MarCom
awards once again,” said LifeCare CEO, Peter G. Burki.
“It's certainly nice to receive recognition of this
kind but, far more important, it confirms the fact that
LifeCare continues to deliver best-in-class content
of all kinds to its clients and their employees and
members.”
LifeCare launched its blog in 2007
to address a wide range of topics including work/life
balance, stress management, parenting challenges, child
and elder caregiving tips, and health and wellness strategies,
to name a few. The blog also gives employees access
to tools and resources created specifically to help
people better manage their work/life challenges.
The web-based multimedia presentation,
“Corporate Lactation Programs: Good for Moms, Babies
and Business,” was created to help employers design
and launch effective onsite lactation support programs.
The audio podcast, “How To Be the Best Dad You Can Be,”
was designed to offer time-starved working fathers creative
ideas for improving their relationships with their children
and making the most of the time they spend together.
Notes to Editors
Peter G. Burki is available for interview.
About the
Marcom Awards
The MarCom Creative Awards competition is administered
and judged by the Association of Marketing and Communication
Professionals. The international organization consists
of several thousand marketing, communication, advertising,
public relations, media production and free-lance professionals.
The Association oversees awards and recognition programs,
provides judges and sets standards for excellence. Judges
are industry professionals who look for companies and
individuals whose talent exceeds a high standard of
excellence and whose work serves as a benchmark for
the industry.
MarCom's Gold Award is presented to
entries that exceed the high standards of the marketing
and communications industry. There were more than 5,000
entries from the United States and several foreign countries
in the 2007 competition and only 18 percent won Gold
Awards. The competition's entrants included corporate
marketing and communication departments, advertising
agencies, public relations firms, design shops, production
companies and others.
About LifeCare®,
Inc.
LifeCare offers cost-saving benefits that help clients
reduce their most pervasive absenteeism and productivity
drains, including child and elder care, caregiving support,
health and wellness issues, and more. For more than
two decades, LifeCare has led the work/life industry
in the creation of high-quality, results-oriented programs
designed to improve our clients' bottom line. LifeCare
serves 1,500 client companies with 4.5 million individuals
within corporations, health plans, government agencies
and unions. For more information, visit www.lifecare.com.
Media contact: Michael Civiello
LifeCare, Inc.
pr1@lifecare.com
203-291-4170
|
