|
Reorganization Positions LifeCare® for Future
Growth and Stronger Presence in Burgeoning Aging Market
WESTPORT, Conn., September 13, 2006 – Specialty care provider
and longtime leader in the work/life industry, LifeCare®, Inc.,
announced today that it has reorganized operations to leverage key growth opportunities
more effectively within three market “channels” and to better serve the needs
of the company's current client base. The three market channels are Employer-Sponsored
Work/Life Programs, Successful AgingSM, and Government, and each
will be headed by a newly appointed managing director, responsible for implementing
strategic plans and overseeing sales and marketing efforts. The new channel
leaders are:
| |
 |
Marianne C. Stook
has been named Managing Director, responsible for leading the company's
Employer-Sponsored Work/Life Programs.
|
| |
|
Christopher S. Burki
has been named Managing Director, responsible for leading the company's
Successful AgingSM product line and strategic relationships.
|
| |
|
Thomas A. Carey
has been named Managing Director, responsible for leading the company's
efforts to serve the specialized needs of government clients. |
LifeCare CEO, Peter G. Burki, said the reorganization permits
the company to strengthen its commitment to the robust work/life market and
its highly valued private sector and government clients while exploring new
growth areas—especially the areas of healthy aging and adult caregiving,
which hold the potential for explosive growth.
“All three of these channels hold tremendous potential for
us in the months and years ahead, and we're committed to excelling in all of
them,” Burki said. “For 22 years, we've helped all types of organizations improve
the lives of customers, employees, members and other key constituencies. Our
reorganization enables us to do so even more effectively. And it gives us the
ability to respond to growth opportunities, shifts in the marketplace, and our
clients' evolving needs more rapidly.”
Burki calls LifeCare's evolution from a pure work/life provider
in the 1980s to a specialty health care services provider today both natural
and fitting. “For more than two decades, we've worked closely with some of America's
finest employers, helping them meet their business and bottom-line goals. At
the same time, we've delivered personalized work/life support to help people
meet their personal and family challenges. We've helped them at every stage
of life with everything from adult and child care needs to health and wellness
issues to financial matters and far beyond. As a result, we're uniquely positioned
to bring these services to an even wider audience—and to leverage our experience
with aging and adult care issues in the fast-growing aging market.”
About the New Channel Leaders
Each of the new channel leaders has a strong track record of success with LifeCare
and has helped to build the organization's current client base and innovative
suite of services.
Prior to her new appointment, Marianne Stook served as vice
president of marketing services, responsible for overseeing the marketing, communications,
graphics, public relations, event planning, and content management functions.
Before that, Stook served as LifeCare's director of marketing services and as
director of communications. Her responsibilities included managing and developing
the company's substantial assortment of educational materials, maintaining the
content on LifeCare's web site, producing marketing collateral materials, and
leading a wide variety of public relations and communications initiatives.
Prior to his new appointment, Christopher Burki served as LifeCare's
vice president of sales, responsible for overseeing nationwide sales efforts.
Burki has been instrumental in identifying new sales channels and expanding
LifeCare's distribution channels by establishing relationships with business
partners (including EAP providers) and other specialty markets. He has also
assisted with ongoing product development efforts. Before joining LifeCare,
Burki was an investment executive in the Retail Sales and Marketing Division
of Smith Barney in New York, NY. His duties were account management, asset management
and financial consulting.
Prior to his new appointment, Thomas Carey served as vice president
of sales, account management and government business, responsible for senior
level account management support and strategic guidance for governmental and
commercial accounts, as well as overseeing LifeCare's entire client base of
employers. Carey is an active member of the Metropolitan Washington Work/Life
Coalition, a nonprofit organization dedicated to helping employers develop comprehensive
work/life programs. He is also a member of Corporate Voices for Working Families,
a non-partisan, non-profit corporate membership organization created to bring
the private sector voice into the public dialogue on issues affecting working
families. Before joining LifeCare in 1995, Mr. Carey was an Account Manager
in the Retail Sales and Marketing Division at PaineWebber and a manager at the
Hudson River Club.
Notes to Editors
Peter G. Burki, Marianne C. Stook, Christopher S. Burki, and
Thomas A. Carey are available for interview.
About LifeCare®, Inc.
LifeCare provides clients with specialty care services and customized care plans
for all aspects of their personal and professional lives, including child care
and parenting, elder care and healthy aging, education and personal growth,
financial and legal matters, and far beyond. LifeCare serves 1,500 client companies
with 4.5 million individuals within corporations, health plans, government agencies
and unions. For more information, visit www.lifecare.com.
Media contact: Michael Civiello
LifeCare, Inc.
pr1@lifecare.com
203-291-4170
|
|
