Industry Trends

Peter G. Burki, co-founder and chief executive officer of LifeCare, Inc. is a leading expert on work/life industry trends, innovations and growth. Leveraging his experience working with top HR executives worldwide, Mr. Burki has a keen understanding of today's most critical business issues and can offer valuable insights into the changing workplace, as well as trends and developments in work/life services. Mr. Burki's areas of expertise include:

• The history of the work/life industry
• The changing workplace
• Work/life services, trends and developments
• Bottom line benefits: increased employee productivity, retention, recruitment and return on investment
• Technology-based benefits delivery
• Performance benchmarking

The Evolving Work/Life Marketplace, Work-Life Products, Service Innovations, and Integrated Models

Jeffrey A. Burki is a co-founder and the chief strategy officer of LifeCare, Inc., responsible for product management, business development and strategic partnering opportunities for the company. In addition to these responsibilities, Mr. Burki defines and evaluates emerging market strategies and helps to plan the company’s go-to-market strategies. He oversees the ongoing enhancement of LifeCare’s established service innovations including its award-winning web site, the company’s online Resource Center, the Discount Center, various e-learning tools, and industry-leading geriatric care management models. He also helps to identify opportunities to differentiate LifeCare in the marketplace and maintain its reputation for excellent quality. Mr. Burki was among the first people in the industry to recognize opportunities for integrating work/life with Employee Assistance Programs and other benefits programs. He helped to shape LifeCare’s flexible program design and its proprietary technology, both of which provide more holistic solutions to employees’ needs than standard work/life offerings. Mr. Burki’s areas of expertise include:

• Work/life products/services, trends and developments
• Flexible designs for work/life delivery
• Integration of work/life benefits with Employee Assistance Programs
• Integrating health & wellness with work/life

Customer Service, Fulfillment Operations

Gary Guiser, president of LifeCare, heads company service delivery, logistics, fulfillment and telephony operations—disciplines in which he has nearly 20 years of progressive career experience. With responsibilities for 24/7 service delivery to millions of Americans, Mr. Guiser ensures that all operations (including telephone systems, web platform, and staffing needs) run smoothly and are customized to meet LifeCare clients' specific needs. Additionally, Mr. Guiser serves as the principal business architect for LifeCare's Customer Relation Management (CRM) initiative. Mr. Guiser's areas of expertise include:

• CRM best practices
• Integration of work/life and other benefits
• Customer needs and employee trends analysis
• Vendor relationship management

Employee Health and Wellness; Work/Life ROI; Direct and Indirect Costs of Absenteeism and Lost Productivity

Barbara McMahon is responsible for expanding LifeCare's work/life direct business, increasing market awareness, setting strategy and spearheading innovative growth solutions. Ms. McMahon's career spans more than 30 years in the health services industry, helping to design, build and implement a wide range of business and behavioral health solutions. She is available to speak on the following topics:

• The bottom-line impact of employee/member health and wellness
• Understanding the direct and indirect costs of absenteeism and lost productivity due to work/life challenges or poor employee health
• Innovative techniques for optimizing work/life utilization
• Calculating the return on your work/life investment

Successful Aging; Controlling Healthcare Expenses by Improving Employee Health

Dr. Barney Spivack offers guidance and medical expertise to LifeCare's product development and content teams, as well as assisting senior management with setting strategy for LifeCare's Successful Aging^SM Services and work/life direct business. Also, Dr. Spivack is instrumental in helping to create new services that assist client organizations in better controlling healthcare expenses by improving employee health. Dr. Spivack's medical career spans more than 25 years, with a focus on the care of older adults, chronic disease, and long-term care. He is available to speak about the following topics:

• How businesses can support healthy aging
• The most common challenges regarding an aging workforce
• Controlling healthcare expenses by improving employee health

Work/Life Marketing, Employee Communication Campaigns, Raising Utilization

Chuck Green, chief marketing officer, guides LifeCare's overall marketing strategy and is responsible for sales and marketing communications, public relations, and for assisting with the development of product development and sales strategies. He is available to speak on the following topics:

• Business-to-business marketing
• Brand awareness
• Effective promotional campaigns
• Proven techniques for optimizing work/life utilization