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LifeCare's experts and thought leaders are available for interview
and to provide background information for articles and media programs. For more
information or to set up an interview, contact LifeCare's public relations department
at 800-873-4636, 203-291-4170 or pr1@lifecare.com.
Peter G. Burki, Chief Executive Officer:
Industry Trends
Peter G. Burki, co-founder and chief executive officer of LifeCare, Inc. is
a leading expert on work/life industry trends, innovations and growth. Leveraging
his experience working with top HR executives worldwide, Mr. Burki has a keen
understanding of today's most critical business issues and can offer valuable
insights into the changing workplace, as well as trends and developments in
work/life services. Mr. Burki's areas of expertise include:
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The history of the work/life
industry |
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The changing workplace |
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Work/life services, trends and
developments |
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Bottom line benefits: increased
employee productivity, retention, recruitment and return on investment |
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Technology-based benefits delivery |
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Performance benchmarking |
Jeffrey A. Burki, Chief Strategy
Officer: The Evolving Work/Life Marketplace, Work-Life Products, Service Innovations,
and Integrated Models
Jeffrey A. Burki is a co-founder and the chief strategy officer of LifeCare,
Inc., responsible for product management, business development and strategic
partnering opportunities for the company. In addition to these responsibilities,
Mr. Burki defines and evaluates emerging market strategies and helps to plan
the companys go-to-market strategies. He oversees the ongoing enhancement
of LifeCares established service innovations including its award-winning
web site, the companys online Resource Center, the Discount Center, various
e-learning tools, and industry-leading geriatric care management models. He
also helps to identify opportunities to differentiate LifeCare in the marketplace
and maintain its reputation for excellent quality. Mr. Burki was among the first
people in the industry to recognize opportunities for integrating work/life
with Employee Assistance Programs and other benefits programs. He helped to
shape LifeCares flexible program design and its proprietary technology,
both of which provide more holistic solutions to employees needs than
standard work/life offerings. Mr. Burkis areas of expertise include:
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Work/life products/services,
trends and developments |
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Flexible designs for work/life
delivery |
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Integration of work/life benefits
with Employee Assistance Programs |
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Integrating health & wellness
with work/life |
Gary Guiser,
President: Customer Service, Fulfillment Operations
Gary Guiser, president of LifeCare, heads company service
delivery, logistics, fulfillment and telephony operations
disciplines in which he has nearly 20 years of progressive
career experience. With responsibilities for 24/7 service
delivery to millions of Americans, Mr. Guiser ensures
that all operations (including telephone systems, web
platform, and staffing needs) run smoothly and are customized
to meet LifeCare clients' specific needs. Additionally,
Mr. Guiser serves as the principal business architect
for LifeCare's Customer Relation Management (CRM) initiative.
Mr. Guiser's areas of expertise include:
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CRM best practices |
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Integration of work/life and
other benefits |
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Customer needs and employee trends
analysis |
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Vendor relationship management |
Barbara McMahon,
Practice Leader: Employee Health and Wellness; Work/Life
ROI; Direct and Indirect Costs of Absenteeism and Lost
Productivity
Barbara McMahon is responsible for expanding LifeCare's
work/life direct business, increasing market awareness,
setting strategy and spearheading innovative growth
solutions. Ms. McMahon's career spans more than 30 years
in the health services industry, helping to design,
build and implement a wide range of business and behavioral
health solutions. She is available to speak on the following
topics:
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The bottom-line
impact of employee/member health and wellness |
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Understanding
the direct and indirect
costs of absenteeism and lost productivity due to
work/life challenges or poor employee health |
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Innovative
techniques for optimizing work/life utilization |
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Calculating
the return on your work/life investment |
Dr. Barney
Spivack, Medical Director: Successful Aging; Controlling
Healthcare Expenses by Improving Employee Health
Dr. Barney Spivack offers guidance and medical expertise
to LifeCare's product development and content teams,
as well as assisting senior management with setting
strategy for LifeCare's Successful AgingSM
Services and work/life direct business. Also, Dr. Spivack
is instrumental in helping to create new services that
assist client organizations in better controlling healthcare
expenses by improving employee health. Dr. Spivack's
medical career spans more than 25 years, with a focus
on the care of older adults, chronic disease, and long-term
care. He is available to speak about the following topics:
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How businesses
can support healthy aging |
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The most
common challenges regarding an aging workforce |
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Controlling
healthcare expenses by improving employee health |
Chuck Green,
Chief Marketing Officer: Work/Life Marketing, Employee
Communication Campaigns, Raising Utilization
Chuck Green, Chief marketing Officer, guides LifeCare's
overall marketing strategy and is responsible for sales
and marketing communications, public relations, and
for assisting with the development of product development
and sales strategies. He is available to speak on the
following topics:
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Business-to-business
marketing |
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Brand
awareness |
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Effective
promotional campaigns |
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Proven
techniques for optimizing work/life utilization |
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